News
Browse every sports industry deal from around the globe.
Sponsorship
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Zurich supports trio of Argentine golf tournaments
Zurich Insurance Group has signed up to sponsor the PGA Tour Latinoamérica’s three Argentine events. [Read more]
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Wednesday’s Daily Deal round-up: cycling, swimming, basketball, fishing and more
A collection of sports industry deals, served up bite-sized. [Read more]
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Juddmonte Farms and Frankie Dettori link with Newmarket
Newmarket Racecourses has signed a sponsorship deal with Juddmonte Farms and announced former jockey Frankie Dettori as an official ambassador. [Read more]
Agencies
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Qatar FA strikes marketing deal with AspireInfront
The Qatar Football Association has selected AspireInfront, the joint venture between Aspire Katara Investment and Infront Sports & Media, as its exclusive media and marketing partner for men's national team matches. [Read more]
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Mark Cavendish heads client roster at new agency Areté
Former Wasserman Media Group executive Simon Bayliff has launched Areté, a new management agency whose client roster includes cyclist Mark Cavendish. [Read more]
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Uefa renews Team Marketing association
Uefa has extended its partnership with sports marketing agency Team Marketing in a long-term deal. [Read more]
Infrastructure
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Hull City to enlist Philips
English soccer side Hull City have announced they will install Philips LED floodlights at their KC Stadium home ground in the summer. [Read more]
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Las Vegas arena project announces two new founding partners
A new US$375 million arena being built in Las Vegas has secured sponsorship from Coca-Cola and Toshiba. [Read more]
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Copa América books in with Airbnb
Airbnb has become a partner of the 2015 Copa América in Chile. [Read more]
Personal Endorsement
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Juddmonte Farms and Frankie Dettori link with Newmarket
Newmarket Racecourses has signed a sponsorship deal with Juddmonte Farms and announced former jockey Frankie Dettori as an official ambassador. [Read more]
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David Luiz pens new deal in Brazil
Brazilian soccer player David Luiz has renewed his personal endorsement contract with Vivo. [Read more]
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NFL star J.J. Watt to go unbranded on-field
National Football League (NFL) star J.J. Watt has signed an endorsement deal with Reebok that will see the athletic apparel company provide his on-field footwear, despite not holding the rights to brand the cleats with the Reebok logo. [Read more]
Broadcast
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MTG gets Champions League rights as YLE renews
MTG has secured the broadcast rights to the Uefa Champions League in Finland in a three-year deal, commencing from the start of the 2015/16 season. [Read more]
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Middle East coverage finalised for Mayweather-Pacquiao
As the build-up continues to Floyd Mayweather Jr's hotly anticipated fight with Manny Pacquiao on 2nd May in Las Vegas, broadcast coverage has now been secured across the Middle East. [Read more]
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Sport TV retain European club soccer rights
Sport TV has secured the Portuguese rights to the Uefa Champions League and Uefa Europa league for the three years from 2015/16 to 2017/18. [Read more]
Sports Properties
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LA Dodgers team up with R/GA
Major League Baseball (MLB) side the Los Angeles Dodgers have partnered with R/GA to launch a sports technology and entertainment accelerator programme. [Read more]
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Report: Coke set to acquire IPTL stake
Coca-Cola has reportedly agreed a deal to acquire a ten per cent equity stake in the International Premier Tennis League (IPTL). [Read more]
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Official: Minnesota to join Major League Soccer
Major League Soccer (MLS) has confirmed that Minnesota will be the home of its 23rd team from 2018. [Read more]
Hosting
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Golf: Oman to host revamped Challenge Tour finale
The European Tour has announced that the Grand Final of its Challenge Tour developmental series will be held in the Omani capital of Muscat for the next four years. [Read more]
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Malaysia to stage Formula One GP until 2018
Malaysia will continue to host a Formula One race until at least 2018, after the country’s government struck a new three-year agreement with Formula One Management. [Read more]
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Seattle Sounders extend CenturyLink Field lease to 2028
The Seattle Sounders have secured a ten-year extension to their lease at CenturyLink Field, keeping them at the ground until at least 2028. [Read more]
