Adidas and Porsche join World Match Racing Tour

30 January 2013 | Posted in Sponsorship, Sailing, Europe, WMRT, | By David Cushnan

The German leg of the World Match Racing Tour has secured two new partners in the form of Adidas and Porshe.

Adidas will become the official clothing partner of Match Race Germany, which is scheduled for 15th to 20th May. The company will also be a boat partner for one of the Bavaria 40s yachts.

“Match Race Germany offers Adidas Sailing the possibility to showcase our products in one of the challenging environments for which they have been designed," said Anke Fochle, managing director of Terrarthree, an Adidas licensee.

Porsche, meanwhile, has yet to reveal precise details of its partnership. MHP-A Porsche's Christoph Hoos said: "It's too early...But together with Porsche Germany and Match Race Germany, we are very committed and highly motivated to give this event an even more unique touch for the future."

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