Aspall signs first sport sponsorship with the Jockey Club

05 March 2015 | Posted in Sponsorship, Horse Racing, Europe, | By James Emmett

Aspall signs first sport sponsorship with the Jockey Club

The Jockey Club, the largest commercial group in British horse racing, has signed a long-term sponsorship deal with cider brand Aspall.

The deal, which will run, initially, to September 2018, will see Aspall become an official partner of the Jockey Club, with brand activation rights at the group's 340 annual fixtures across its 15 racecourses.

Aspall, which manufactures cider, cider vinegar, and apple juice, was founded in 1728 by Jerseyman Clement Chevalier, who planted orchards in Aspall Hall in Suffolk after importing a granite wheel from the Ilses de Chaussee off Normandy to crush the apples.

Aspall will become the exclusive packaged cider across all Jockey Club racecourses, which include Cheltenham, Aintree, and Epsom Downs, with immediate effect. From September, the company will also be granted draught pouring rights, making Aspall the sole available cider at Jockey Club venues.

“This is our first foray into the world of sports sponsorship and we’re thrilled to be working with the Jockey Club to bring our premium cyder range to racegoing audiences," said Barry Chevallier Guild, who spells cider with a 'y', and runs the eight generation family business with his brother Henry.

“With a unique heritage dating back to 1728, Aspall is a perfect brand partner for the Jockey Club. Over recent years, the popularity of horseracing and cider has seen a resurgence," noted Jockey Club chief executive Simon Bazalgette.

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