Eurosport Events and Rosneft in WTCC partnership

15 April 2015 | Posted in Sponsorship, Motorsport, Europe, Asia, | By Ross Jones-Davies

Eurosport Events and Rosneft in WTCC partnership

Eurosport Events, the World Touring Car Championship’s (WTCC) promoter, has locked in a new partnership with Rosneft.

Already the sponsor of the Lada Sport WTCC team, Russian petroleum giant Rosneft is to become the event presenting partner of the series races in Russia and China, two of the championship’s flagship events this year.

The races will take place in Russia from 5th to 7th June and in China from 25th to 27th September.

Rosneft will benefit from both satellite and terrestrial television coverage of the races, as well as exposure through various social media channels and print publications.

François Ribeiro, the WTCC general manager, stated, “Concluding this exciting agreement with a company of Rosneft’s standing is another significant boost for the WTCC. Prior to the start of 2015, Rosneft’s marketing activities were centred on events taking place in Russia only.

“However, it recognised the benefits of supporting Lada Sport in the WTCC and we are thrilled that Rosneft has extended its involvement in the championship by becoming the event presenting partner of two of the biggest races of the season.”

State-owned Rosneft is the world’s largest publically traded petroleum company, with operations including hydrocarbon exploration and production, and the extensive marketing of crude oil and gas.

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