Iniesta the investor joined by Telefónica

16 March 2015 | Posted in Sports Properties, Technology Services, Soccer, Europe, | By Eoin Connolly

Iniesta the investor joined by Telefónica

Barcelona soccer star Andrés Iniesta has been joined by Spanish telecoms group Telefónica as an investor in a new wearable technology start-up.

The Spanish midfielder has become a supporter of FirstV1sion, which has created a T-shirt with a camera embedded in the chest capable of delivering broadcast-quality video. Telefónica has spent €60,000 on a seven per cent stake in FirstV1sion through its start-up accelerator, Wayra.

FirstV1sion, which is also being backed by National Basketball Association (NBA) star Serge Ibaka, now aims to raise €5 million on crowdfunding platform BankToTheFuture. Its product has been tested in a Barcelona training session and by the match officials in a game between Barcelona and Real Madrid.

"This is the moment to give thousands of people around the world the chance to be part of FirstV1sion while also giving a strong message of support to the market," said Jose Ildefonso, the FirstV1sion chief executive.

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