LA Dodgers team up with R/GA

15 April 2015 | Posted in Sports Properties, Baseball, North America, | By Mike Kennedy

LA Dodgers team up with R/GA

Major League Baseball (MLB) side the Los Angeles Dodgers have partnered with R/GA to launch a sports technology and entertainment accelerator programme.

In a statement, the Dodgers announced that the accelerator programme with R/GA, an American advertising agency, will target startup companies with new products and services at the intersection of sports, technology, and entertainment.

The statement said: “The programme is designed to help startups build new business models that will usher in a new era for sports teams and their fans.”

The accelerator programme will provide ten chosen startups with access to industry partnerships and distribution channels.

Tucker Kain, the chief financial officer of the Dodgers, said: “The sports industry is ripe with opportunities for innovation.

“There are countless ways for new technology to create more powerful consumer experiences, heighten fan engagement, and improve efficiencies.

“We’re thrilled at the opportunity to work with some of the best sports-centric startups from the LA area and across the globe.”

With the 2015 MLB season underway, the Dodgers are up next against the Seattle Mariners at Dodger Stadium on 15th April.

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