Las Vegas arena project announces two new founding partners

07 April 2015 | Posted in Infrastructure, Sponsorship, Hockey, North America, | By Ross Jones-Davies

Las Vegas arena project announces two new founding partners

Julie Jacobson/PA Images

A new US$375 million arena being built in Las Vegas has secured sponsorship from Coca-Cola and Toshiba.

The two multinational companies join Schneider Electric, a Paris-based energy firm, in becoming founding partners of the 20,000-seat venue, which is being developed behind New York-New York on Las Vegas’ famous Strip.

MGM Resorts International and Anschutz Entertainment Group (AEG), the partnership behind the project, are targeting a total of eight to ten founding partners before the arena is officially opened in April 2016. A naming rights sponsor is also being sought.

Toshiba’s deal, reported to be for ten years, covers exclusive digital signage rights and includes the naming rights to a two-acre plaza being built outside the arena’s main entrance. Toshiba Plaza will serve as a focal point of entertainment in the vicinity of the arena, with a stage, video screens and entertainment area set to provide a space for festivals, concerts and holiday celebrations.

“We’re expecting people to enjoy the park and the plaza the same way they do at LA Live in Los Angeles,” said Bill Melo, the chief marketing executive at Toshiba, which also sponsors LA’s AEG-operated Staples Center.

Coca-Cola, meanwhile, will be the exclusive supplier of all sparkling and non-carbonated drinks in the arena. The image of the world’s largest beverage company’s familiar bottle will be featured prominently in green space outside of the venue. 

Reports in the US suggest the arena is being earmarked to host a National Hockey League (NHL) franchise. Prospective team owner Bill Foley has already been successful in getting local Hockey fans to lay down ticket deposits, with 10,000 tickets having been snapped up so far. He is now said to be seeking commitments from corporations and casinos.

The NHL Board of Governors is due to meet in Las Vegas in June, fuelling further speculation that Foley will head up a Las Vegas NHL franchise in the near future.

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