MLS and US Soccer sign with Coca-Cola

13 April 2015 | Posted in Sponsorship, Soccer, North America, | By Mike Kennedy

MLS and US Soccer sign with Coca-Cola

Matt Dunham/PA Images

Coca-Cola Co has inked a four-year deal with US Soccer and Major League Soccer (MLS).

As a result of the deal, Coca-Cola is to become the official non-alcoholic beverage of the national soccer league and the national soccer federation.

The deal will allow Coca-Cola to use in-stadium signs, MLS and US Soccer marks and player appearances at hospitality events.

Atlanta-based Coca-Cola Co won the bid for the rights through Soccer United Marketing, the commercial arm of MLS, and replaces PepsiCo Inc. Pepsi had been with the MLS since the league’s inception in 1996, but its contract expired in December.

Ivan Pollard, senior vice president of investment, connections and assets for Coca-Cola North Americas, said: “Why now? I think ‘Why not before?’ would be an equally appropriate question.

“The sport’s had a real burgeoning growth, and the domestic game and national teams are really attracting young fans.”

Coca-Cola’s sponsorship starts this week with the sold-out 15th April exhibition match between Mexico and the US in San Antonio.

The deal adds to Coca-Cola’s sports sponsorship portfolio, which includes deals with the National Basketball Association (NBA) and Fifa, international soccer’s governing body.

A PHP Error was encountered

Severity: Warning

Message: mysql_query(): Can't connect to local MySQL server through socket '/var/lib/mysql/mysql.sock' (2)

Filename: libraries/Functions.php(679) : eval()'d code

Line Number: 404

A PHP Error was encountered

Severity: Warning

Message: mysql_query(): A link to the server could not be established

Filename: libraries/Functions.php(679) : eval()'d code

Line Number: 404

A PHP Error was encountered

Severity: Warning

Message: mysql_fetch_assoc() expects parameter 1 to be resource, boolean given

Filename: libraries/Functions.php(679) : eval()'d code

Line Number: 405

A PHP Error was encountered

Severity: Warning

Message: mysql_query(): Can't connect to local MySQL server through socket '/var/lib/mysql/mysql.sock' (2)

Filename: libraries/Functions.php(679) : eval()'d code

Line Number: 428

A PHP Error was encountered

Severity: Warning

Message: mysql_query(): A link to the server could not be established

Filename: libraries/Functions.php(679) : eval()'d code

Line Number: 428

A PHP Error was encountered

Severity: Warning

Message: mysql_num_rows() expects parameter 1 to be resource, boolean given

Filename: libraries/Functions.php(679) : eval()'d code

Line Number: 430

blog comments powered by Disqus
Share |

Sports Business Directory

Thebe Exhibitions & Projects Group International Motorcycling Federation (FIM) Front Row Marketing Services Athletes World Foundation Right To Play
G4S Square Mile Sport Plus Event Marketing Verity Russel & Father World Endurance Championships