Mumm in Kentucky Derby sponsorship

11 February 2015 | Posted in Sponsorship, Horse Racing, North America, | By Mike Kennedy

Mumm in Kentucky Derby sponsorship

G.H Mumm has been announced as the official Champagne sponsor of the 2015 Kentucky Derby.

As part of the sponsorship agreement, a Mumm ‘winner’s circle’ will be created on the track beneath the Twin Spires at the Churchill Downs racecourse in Louisville.

A bottle of Mumm Cordon Rouge will be ceremoniously sabred before the race begins and the champagne will also play a part in the post-derby victory celebrations.

Mumm Champagne will also be present at other major events held at the track throughout 2015.

The Mumm sponsorship will begin at the 141st edition of the horse race, scheduled to be held on 2nd May.

Kevin Flanery, president of Churchill Downs racetrack, said: “We welcome Mumm to the Kentucky Derby, one of the world’s most spectacular sports celebrations, as a partner in both our great race and year-round festivities at Churchill Downs.”

Jeff Agdern, senior vice president of Pernod Ricard USA’s Wines and Champagnes, added: “The sponsorship aligns perfectly with the dynamic spirit of Mumm and will enable us to achieve the growth and ambition we have for the brand in the market.”

In last year’s Derby California Chrome, ridden by jockey Victor Espinosa, claimed first place.

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