Old name returns to Vicarage Road

14 November 2013 | Posted in Technology Services, Soccer, Europe, | By James Emmett

Second tier English soccer side Watford have re-appointed CRM specialist company Goodform.

Goodform, which initially worked with the team in the 2010/11 season, will host Watford's database and consolidate the club's various data strands onto its own CRM system.

Goodform has already conducted an analysis of Watford's historic season ticket base.

“We see our partnership with Goodform as one which can flourish – and that means making the best out of every chance we have to interact with our supporters,” said Watford's head of communication and sales Richard Walker.

“In an industry full of passion and loyalty, acknowledging that industry expertise could help us unlock our communication potential is for us the right step forward at the right time for our business.”

Michael Jones, CRM services director at Goodform added, “We are delighted to add Watford to Goodform’s ever increasing client base. The club is investing heavily, in time and internal resource, to engage directly with its fans to ensure that delivery is optimised at every level."

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