Rai takes rights to Coppa Italia

13 April 2015 | Posted in Broadcast, Soccer, Europe, | By Eoin Connolly

Rai takes rights to Coppa Italia

Rai has secured the domestic broadcast rights to Italy's Coppa Italia until 2018.

The public broadcaster will pay €67 million (US$70.6 million) to show Italian club soccer's elite knock-out competition for three seasons from 2015/16. It saw off competition from Mediaset after a tender, drawn up by Infront Sports & Media, was issued by Lega Calcio.

The league is believed to have wanted to secure €84 million (US$88.56 million) for the rights but Rai's outlay is still higher than the value of the current deal, which is thought to be around €60 million (US$63.27 million).

As part of the agreement, Rai will also broadcast the Supercoppa, which pits the league champions against the Coppa Italia winners.

Telecoms brand TIM - which is the title sponsor of the top tier of Italian league soccer, Serie A - has taken the mobile and radio rights to both competitions for a six-figure fee.

Juventus will play Lazio in the final of this year’s Coppa Italia on 7th June. The game will be rescheduled if Juventus reach the final of this year’s Uefa Champions League. They play Monaco in the first leg of the quarter-finals of European soccer’s elite competition on Tuesday.

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Contract Details

  • Length of contract: 3 years
  • Annualised value: US$23.53 million
  • Overall value: US$70.6 million
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