Stena expands WMRT portfolio with team sponsorship

11 March 2013 | Posted in Sponsorship, Sailing, Europe, | By Ian McPherson

Swedish ferry operator Stena has become the title sponsor of the World Match Racing Tour (WMRT) entry skippered by Swedish racer Johnie Berntsson, renaming it the Stena Sailing Team.  

The deal adds to Stena’s existing title sponsorship of the Stena Match Cup Sweden, the Swedish stage of the Alpari World Match Racing Tour.  

Berntsson’s team won gold in the Swedish and Nordic Championships, gold in the European Championships and a bronze in the 2011 WMRT. This year’s entry will be comprised of five members hailing from Gothenburg, where Stena has its headquarters.  

“The collaboration with Stena has made it possible for us to make a serious commitment to sailing and take yet another step towards the goal of being professional sailors,” said Berntsson. “In the future, we could focus even more on sailing. Now, we are looking forward to the summer’s match racing in Marstrand and working hard to achieve even better results than last year.”  

Stena spokesperson Lovisa Andersson added: “For Stena with its roots in Gothenburg, it feels natural to collaborate with a sailing team from the west coast. Johnie Berntsson and his team have a sense of commitment and drive that makes us proud to give them our support. Stena usually invests in winning concepts in every context and we are convinced that Johnie Berntsson together with Stena can go all the way to world number one. We are looking forward to an exciting sailing summer with Stena Sailing Team and Johnie.”

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