TV Media Sport acquires IAAF rights

30 October 2012 | Posted in Broadcast, Athletics, Africa, | By Ian McPherson

Sports events and broadcast agency TV Media Sport (TVMS) has been appointed to distribute the TV, marketing and media rights for the 2013 International Association of Athletics Federations (IAAF) World Championships across Africa.

According to an official press release, TVMS agreed a deal with IEC in Sports to distribute the rights to the World Championships in Moscow, in addition to other events organised by the IAAF, across 48 territories throughout sub-Saharan Africa.

The financial terms of the agreement were not released.

On signing the agreement, Nick Haigh, chairman of the international board of IEC in Sports, said:  “We are very happy that TVMS has come on board as our latest partner in Africa and that our sales strategy for the continent continues to bear fruit.

“We remain focused on assisting the IAAF in realising the developmental and commercial potential of the sport and we are looking forward to working closely with TVMS to maximise the exposure for the IAAF's premium athletics events.”

The deal follows TVMS’s production and distribution of Uefa Euro 2012 for the African market in addition to the production and world feed for the 2012 African Senior Championships in Athletics.

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