Wednesday’s Daily Deal round-up: cycling, swimming, basketball, fishing and more

15 April 2015 | Posted in Sponsorship, Multiple sports, Global, | By Mike Kennedy

Wednesday’s Daily Deal round-up: cycling, swimming, basketball, fishing and more

Cycling: American bicycle company Specialized has signed a three-year sponsorship deal with Amaury Sport Organization (ASO), the organiser of La Course by Le Tour de France. The agreement means Specialized Women will continue as the official performance bike sponsor of the women’s professional one-day road cycling event.

Swimming: International swim brand Arena has come on board as a sponsor of Chinese swimming team Zhejiang. The partnership was announced at an official signing ceremony held at Baoji, Shanxi.

Basketball: National Basketball Association (NBA) side the Atlanta Hawks have commissioned communication solutions company Comcast Business to upgrade the data, voice and video services at the team’s Philips Arena. The deal sees the NBA side consolidate their communications to a single provider in Comcast, with a high-capacity internet connection among the updates set to be introduced at the Hawks’ home court.

College sports: The University of Texas has announced a licensing agreement with North Carolina-based software company TeamWorks to provide apps for its athletic department. The communication software and mobile applications company was founded by former Duke football player Zach Maurides in 2004.

Meanwhile, University of Wisconsin basketball player Sam Dekker has signed with Priority Sports Agency. The Mark Bartelstein-owned company will represent the player for the 2015 NBA Draft, after Dekker’s impressive performances in this year’s National Collegiate Athletic Association (NCAA) tournament.

Fishing: Rayovac, a division of Spectrum Brands, has announced a renewal of its sponsorship deal with Fishing League Worldwide (FLW). The deal sees the battery brand, which has been partnered with the tournament fishing organisation since 2012, extend its title sponsorship of the Rayovac FLW Series.

Baseball: Arvest Bank has retained the naming rights to the Northwest Arkansas Naturals’ Arvest Ballpark. The deal sees the bank extend its sponsorship of the Class AA minor league baseball team’s home stadium until at least 2027.

Motorsports: Audi Sport have announced a partnership with audio company Teufel in the DTM, the international touring car racing series. German-owned Teufel’s logo will adorn the Audi Sport Audi RS 5 DTM of Spaniard Miguel Molina for the 2015 DTM season.

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