Out now - SportsPro issue 72: The man plotting soccer’s next modern day superclub

25 November 2014 | Posted in Notes & Insights | By James Emmett | Contact the author

Out now - SportsPro issue 72: The man plotting soccer’s next modern day superclub

Jim Pallotta has a mantra. The Bostonian has been president of Italian Serie A soccer side AS Roma for two and a half years, but his ideas, gleaned for the most part from the hyper-commercial world of US sport, are only just beginning to be realised on a significant level.

"We have Rome," he tells SportsPro in our cover story interview for the December/January double issue. Three words to explain the club's potential as a global soccer force; an elevator pitch; a triumphant note sounded by a new sporting Caesar, watching as his empire takes shape.

Roma will become the only the second top flight Italian soccer team to own and operate their own stadium when the impressive, Californian-designed Stadio della Roma opens for the 2016/17 season.

Outside of Italy, however, is where the greatest gains can be made, and Pallotta and his team have plans to set the team up as a global media production company in its own right, catapulting Roma into the elite of world soccer, of world sport, in the process.

Pallotta explains how and why in the latest edition of SportsPro magazine.

Elsewhere in the issue:

- The Olympic Movement is heading for a pivotal month in December. In an extraordinary session in Monaco, the IOC membership will have a host of potentially transformative measures put to them for approval. Agenda 2020 is set to become a Thomas Bach-imprinted roadmap into a new Olympic era. We run the rule over those measures, and spell out what they are likely to achieve.

- The San Francisco 49ers' new home in Santa Clara is one of the most technologically advanced sporting facilities in the world, but its opening months have been plagued by a series of teething problems. SportsPro was invited on a backstage tour of the facility with chief operating officer Al Guido, who explains how he plans to rectify those early hiccups and why Levi's Stadium has already proved a goldmine.

- Atlanta is undergoing a city-wide sports stadium construction boom. Between now and 2017, when the Braves move into a new ballpark and the NFL's Falcons move into a state of the art new facility, more than US$1.822 billion will have been spent on sports venues. We speak to Falcons president Rich McKay on a construction process that is pushing the envelope of both design and fan experience.

- If on-ice records are anything to go by, the LA Kings are the leading force in North American ice hockey right now. Three play-off runs and two championship titles in three years will do that for you. But once you've reached the top, how do you stay there? COO Kelly Cheeseman answers us that very question.

- The World Rally Championship found itself on its knees at the start of 2012, without a promoter and in danger of obliteration. In stepped The Sportsman Group and Red Bull Media House, two companies with a commercial edge, ideas on how to reshape the series for a modern audience, and a desire to explain to SportsPro exactly what they're doing.

- In a unique US broadcast double bill, Fox Sports' president Eric Shanks and NBC Sports chairman Mark Lazarus give SportsPro their views on the ever-undulating media landscape, and plot out the futures of their respective organisations.

- Any Other Business - in the first of a new series of interviews with senior figures from outside the world of sport, David Cushnan talks to Dmitri Kerkentzes, chief of staff of the Bureau International des Expositions, and draws some conclusions for sport from the business behind the World Expo.

Subscribe to SportsPro magazine today at our online shop.

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