The Sports CRM Summit 2012 - A SportsPro media partner

03 May 2012

The Sports CRM Summit 2012 at Wembley Stadium

The world of customer relationship management is fast-moving and becoming increasingly important in the commercial world of sport, with constant changes in technology and customer trends. The Sports CRM Summit focuses on providing the sports industry with the platform to come together and discuss these changes, compare experiences and explore the role of CRM in maximising revenues and increasing customer/fan engagement.

The Summit will take place on Tuesday 22nd May at Wembley Stadium and features an impressive agenda consisting of case studies delivered by leading sports organisations plus interactive workshops, invaluable networking opportunities, a questions and answer session with an expert panel and an optional tour of the iconic Wembley Stadium to wrap up the day.

Keynote Presentations:

·         Fan Engagement through Social CRM at FC Barcelonadelivered by Pasi Lankinen, FC Barcelona

·         Rugby World Cup 2015- Building on the Successes of 2011 delivered by Paul Vaughan, England Rugby 2015

·         A Case Study of Chelsea FC's CRM Journeydelivered by Phil Stephan, Chelsea FC

·         Thomson Holidays’ CRM journey – 5 Steps to Delivering Successdelivered by Daniel Ridler, Thomson Holidays

Delegates will also get the chance to participate in two of the following interactive workshops:

·         Converting Fans to Customers through Social CRM

·         Shaping Your CRM Strategy through Customer Insights

·         Leveraging Your Customer Database

·         The Customer Journey – engaging with your ticket buyers

·         CRM Quick Wins

The delegate rate is £249 plus VAT (or £259 plus VAT to attend the Breakfast Networking Session). Online booking is available here.

Numerous sports organisations have already signed up from across the industry, including:

UK Athletics, Manchester Utd FC, The Jockey Club, Birmingham City FC, The RFL, The Football Association,  British Water Ski & Wakeboard, British Mountaineering Council, Scottish Canoe Association, Fulham FC, England Rugby 2015, Amateur Swimming Association, Tottenham Hotspur FC, Lawn Tennis Association, Basketball Scotland, Sportscotland, The Professional Golfers Association, National Exhibition Centre, Manchester City FC, The ECB, St. Helens R.F.C, England Basketball, Bolton Wanderers FC, Federation Française de Football, Nova International - Inspiring Events, Bristol City FC, Liverpool FC, British Judo, Wycombe Wanderers FC, Czech Floorball Union, Proximity Prague, British Basketball, Experian, Eredivisie, Irish Rugby Football Union, West Bromwich Albion FC plus many more...

For any enquiries please email Jennie Spillane: or telephone 01926 458 180.

For more information visit

Download the full press release


Goodform assist sports & leisure organisations to effectively & profitably engage with their customers via innovative customer relationship management (CRM), marketing, membership & data management activities.

For more info on Goodform visit our directory page in the Sports Business Directory

Other press releases related to CEO of England Rugby 2015 to speak at The Sports CRM Summit:

Share |

Sports Business Directory

Soccerex World Endurance Championships International Motorcycling Federation (FIM) GreenFields Sports Turf Systems Athletes World Foundation
ESADE Business School Thebe Exhibitions & Projects Group SIS LIVE Halpin Sport ESPN